Tuesday, June 25, 2013

Miller Brewing, Coors Brewing, and IWS Radio...A Tasty Match Made in Marketing Heaven

Happy Tuesday Chuckleheads!!

I hope that if you are currently staring down the business end of the heat and humidity gun of Mother Nature as we are here in Springfield, Ohio, you are muddling through the climatological (well, it’s a word now) steam bath comfortably.

It was pretty sultry here yesterday.

It wasn’t incredibly hot temp wise, 88 or so…but the humidity was high as well, which made for a yeast breeding, Gold Bond powder applied to the nether regions type of day for me at the Beer Mine.

Even though it was but a Monday, hundreds of folks, both over worked and out of work, dwelling within the Greater Bagwine Metroplex, drove through the Beer Mine (located at the corner of Elmore and Burnett Rd. across from Donato’s in Springfield, Ohio) delightfully demanded to purchase beer in order that their whistles might be whetted.

As a loud, proud, and sassy employee of said Beer Mine, I happily slung unto those with a powerful thirst, 30 Packs of Milwaukee’s Best Light, 6 Packs of Mickey’s Malt Liquor, and of course, 12 packs of Miller Lite and Coors Light.

And yes, in full disclosure…I sold plenty of beer put out by that other heavyweight in the field of beermanship that is now owned by a bunch of Belgian buttheads, whom I refer to as, “AB.”

If beer made with rice, makes you feel nice…then AB beer is your brand.  Whatever…and uuch!!

But…I digress.

All of the aforementioned beers are put out by MillerCoors, and let me tell you…

My number one fave beer is Mickey’s.  My number two beer and which runs the day to day operation of my liver, is Milwaukee’s Best Light, but due to the heat and the workout that our customers put me through yesterday?

After the work day was done, I needed to taste some of my friend and my mistress, so I bought two 24 ouncers of my ab fab favorite beer, Steel Reserve.

Steel Reserve is the kick ass-est of the High Gravity beers.  It is smooth, tasty, yet maintains the kick of what a high gravity beer should have.

That other brewery that I mentioned?  AB?  They too make a High Gravity beer.  It’s called Hurricane…They should have named it Tropical Depression, because it is weak and tastes like the runoff from a lackadaisical storm surge full of carp.

Steel Reserve is where it’s at my friends.  And you know what?

I think IWS Radio and MillerCoors make a good match.  I think they should advertise on our show and our website.  I mean, hell, between the two IWS venues, we reach some 75,000-90,000 people a month.

We have a Facebook and Twitter account that reaches thousands more, and…

Jayman and I not only love and drink their products, I sell them everyday!!  It’s a perfect marketing storm, and a win-win!!

If they were to come up with a paltry $3,000 we could advertise for them for an entire year.  IWS could go super premium on BTR, AND have money left over for giveaways promoting our show, website, and their products.

I think I am on to something, and let me tell you why.

I came up with this idea while drinking Steel Reserve, and you know why?

Because just like the 211 logo on the can, when I drink Steel Reserve, my IQ goes from 150 to 211 by the second sip.



Matt-Man on Facebook


I'm With Stupid said...

This is absolutely brilliant. And, it really made me want an ice cold Coors Light. See how well we can sell this stuff?


I'm With Stupid said...

Jayman: IKR? And I know how you like your Coors Light. We should have put two and two together long ago. Cheers Jayman!!


Beth said...


I'm With Stupid said...

Beth: It's what's for dinner!! Cheers Schmoop!!